Switch - How to Change Things When Change Is Hard（Chip Heath Dan Heath）（Random House Canada 2010）

  • 书名：Switch: How to Change Things When Change Is Hard
  • 出版社：Random House Canada
  • 作者：Chip Heath, Dan Heath
  • 出版年份：2010
  • 电子书格式： epub
  • 简介：Switch: How to Change Things When Change Is Hard, by Chip Heath and Dan Heath, provides a practical framework for overcoming resistance to change. This insightful book explores the science of behavior change, offering actionable strategies to motivate individuals and organizations. Learn how to effectively direct the “rider” (your rational mind) and the “elephant” (your emotional side) to achieve sustainable transformation. Discover the power of finding the bright spots, scripting the critical moves, and building a habit. Ideal for managers, leaders, and anyone facing challenging transitions, Switch offers a compelling blend of research and practical advice to navigate change successfully.
  • ISBN：0307357279
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