Marketing Channel Strategy An Omni-Channel Approach（Ansary Adel I.; Palmatier Robert W.; Sivadas Eugene; Stern Louis W.）（Routledge Taylor & Francis Group 2020）

  • 书名：Marketing Channel Strategy: An Omni-Channel Approach
  • 出版社：Routledge Taylor & Francis Group
  • 作者：Ansary, Adel I.; Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W.
  • 出版年份：2020
  • 电子书格式： pdf
  • 简介：Dive deep into the evolving landscape of marketing channels with this comprehensive guide. “Marketing Channel Strategy” offers a practical, omni-channel approach, examining crucial strategies for success in today’s interconnected business environment. Learn how to optimize your channels for maximum impact and customer engagement, covering topics from digital marketing to traditional methods. This book empowers readers to build and manage effective marketing channels, driving brand growth and profitability. Discover the latest trends, best practices, and real-world examples.
  • ISBN：9780367262099, 97811
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