Data Analytics in Marketing Entrepreneurship and Innovation（Mounir Kehal Shahira El Alfy）（CRC Press 2021）

  • 书名：Data Analytics in Marketing, Entrepreneurship, and Innovation
  • 出版社：CRC Press
  • 作者：Mounir Kehal, Shahira El Alfy
  • 出版年份：2021
  • 电子书格式： pdf
  • 简介：Dive into the transformative power of data analytics in marketing, entrepreneurship, and innovation. This book, “Data Analytics in Marketing, Entrepreneurship, and Innovation”, provides practical insights and strategies for leveraging data to drive business growth. Explore real-world applications, case studies, and actionable techniques to enhance marketing campaigns, foster entrepreneurial ventures, and stimulate innovation. Discover how data analysis can identify market trends, predict customer behavior, and optimize business decisions. Learn to leverage data analytics for effective marketing strategies, sustainable business models, and impactful innovations. This book is essential for marketers, entrepreneurs, business analysts, and anyone looking to capitalize on the power of data.
  • ISBN：9780367184834, 03671
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