Innovation and Entrepreneurship（John Bessant John R. Bessant Joe Tidd）（Wiley 2015）

  • 书名：Innovation and Entrepreneurship
  • 出版社：Wiley
  • 作者：John Bessant, John R. Bessant, Joe Tidd
  • 出版年份：2015
  • 电子书格式： pdf
  • 简介：Dive into the world of innovation and entrepreneurship with “Innovation and Entrepreneurship” by John Bessant and Joe Tidd. This comprehensive guide explores the key concepts, strategies, and processes driving successful innovation and entrepreneurial ventures. Learn about managing innovation, building entrepreneurial ecosystems, and navigating the challenges of bringing new ideas to market. Ideal for students, entrepreneurs, and business leaders seeking to enhance their understanding and capabilities in this dynamic field. Packed with practical examples and insightful case studies, this book provides a valuable framework for creating and sustaining competitive advantage. Gain a deeper understanding of innovation management, entrepreneurial leadership, and the impact of technology on business growth.
  • ISBN：9781118993095, 11189
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