The Oxford handbook of pricing management（Özer Özalp; Phillips Robert L.）（Oxford University Press 2012）

  • 书名：The Oxford handbook of pricing management
  • 出版社：Oxford University Press
  • 作者：Özer, Özalp; Phillips, Robert L.
  • 出版年份：2012
  • 电子书格式： pdf
  • 简介：Master the art of pricing with “The Oxford Handbook of Pricing Management” by Özer Özalp and Robert L. Phillips. This comprehensive guide delves into pricing strategies, tactics, and models, offering invaluable insights for businesses of all sizes. Explore topics such as cost-plus pricing, value-based pricing, competitive pricing, and dynamic pricing. Learn how to optimize pricing decisions, maximize profitability, and gain a competitive edge. Ideal for students, professionals, and anyone seeking to improve their pricing strategies and achieve greater financial success. Enhance your understanding of pricing theory and application in today’s dynamic market.
  • ISBN：9780199543175, 01995
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