Mindmasters The Data-Driven Science of Predicting and Changing Human Behavior（Sandra Matz）（Harvard Business Review Press 2025）

  • 书名：Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
  • 出版社：Harvard Business Review Press
  • 作者：Sandra Matz
  • 出版年份：2025
  • 电子书格式： PDF
  • 简介：Unlock the secrets of human behavior with “Mindmasters.” This data-driven guide from Sandra Matz reveals cutting-edge behavioral science, providing practical strategies to predict and influence human actions. Learn how to leverage data analysis for effective decision-making in business, marketing, and beyond. Discover the science behind persuasion, motivation, and change management. Ideal for business leaders, marketers, and anyone seeking to understand and improve human interactions. Based on rigorous research and real-world examples, “Mindmasters” offers a transformative approach to understanding and shaping behavior.
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