Digital Marketing Foundations and Strategy Fifth Edition（Debra Zahay; Lauren Labrecque; Brooke Reavey; Mary Lou Roberts）（Cengage Learning 2024）

  • 书名：Digital Marketing Foundations and Strategy, Fifth Edition
  • 出版社：Cengage Learning
  • 作者：Debra Zahay; Lauren Labrecque; Brooke Reavey; Mary Lou Roberts
  • 出版年份：2024
  • 电子书格式： pdf
  • 简介：Master the fundamentals and cutting-edge strategies of digital marketing with this comprehensive fifth edition. Explore SEO, SEM, social media marketing, content marketing, email marketing, and analytics. Learn from leading experts Debra Zahay, Lauren Labrecque, Brooke Reavey, and Mary Lou Roberts as they provide practical insights and real-world examples to elevate your marketing game. Ideal for students and professionals seeking to build a robust digital marketing skillset and stay ahead in the ever-evolving digital landscape. This updated edition includes the latest trends and best practices, ensuring you are equipped with the knowledge to succeed.
  • ISBN：9780357720738, 03577
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