From Marking Products to Marketing Brands A Legal Perspective on the History of Brand Marketing（Ross D. Petty）（Palgrave Macmillan 2025）

  • 书名：From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing
  • 出版社：Palgrave Macmillan
  • 作者：Ross D. Petty
  • 出版年份：2025
  • 电子书格式： PDF
  • 简介：Dive into the evolution of brand marketing with Ross D. Petty’s insightful exploration. This book offers a unique legal perspective on the historical journey of brands, tracing their transformation from simple product labeling to powerful marketing entities. Learn about key legal frameworks, landmark cases, and the strategic implications for building and protecting brand value. Ideal for legal professionals, marketing strategists, and anyone interested in the fascinating intersection of law and branding. Discover how legal considerations have shaped modern branding practices and gain valuable insights for navigating the complex world of brand management. Understand the historical context of branding, explore successful branding strategies, and learn how to avoid potential legal pitfalls.
  • ISBN：9783031767777
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