TheMarketingPathfinderKeyConceptsandCasesforMarketingStrategyandDecisionMaking（DavidStewartMichaelM.Saren）（Wiley2014）

  • 书名：The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making
  • 出版社：Wiley
  • 作者：David Stewart, Michael M. Saren
  • 出版年份：2014
  • 电子书格式： pdf
  • 简介：Dive deep into the world of marketing strategy and decision-making with “The Marketing Pathfinder.” This comprehensive guide, authored by David Stewart and Michael M. Saren, equips readers with key concepts and practical case studies. Learn how to develop effective marketing strategies, analyze market trends, and make data-driven decisions. Ideal for students, marketing professionals, and anyone seeking to excel in the dynamic marketing landscape. Explore proven techniques and real-world examples from the 2014 edition. Master the fundamentals of marketing for a competitive edge.
  • ISBN：9781119961765, 11199
  • 下载地址（点击下载）：
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