- 书名：Cases in Public Relations Management: The Rise of Social Media and Activism
- 出版社：Routledge
- 作者：Patricia Swann
- 出版年份：2014
- 电子书格式： pdf
- 简介：Explore the transformative impact of social media and activism on public relations management. This book offers real-world case studies, providing insights into the evolving landscape of PR in the digital age. Learn how organizations are adapting to new communication channels and stakeholder engagement strategies. Discover effective strategies for managing crises, building brand reputation, and navigating the complexities of social media interactions. Ideal for students and professionals in public relations, communications, and marketing.
- ISBN：9780415517706, 04155
- 下载地址（点击下载）：
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