- 书名：Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases
- 出版社：string
- 作者：Scott McCabe
- 出版年份：2008
- 电子书格式： pdf
- 简介：This book, Marketing Communications in Tourism and Hospitality, delves into the core concepts and strategies of marketing communication within the tourism and hospitality sectors. Using real-world case studies, it provides insights into successful campaigns and examines the challenges faced by businesses in these industries. Readers will gain a comprehensive understanding of crucial topics like branding, advertising, public relations, and digital marketing, with a focus on building strong customer relationships. It’s a valuable resource for students and professionals in tourism, hospitality management, and marketing.
- ISBN：9780750682770, 07506
- 下载地址（点击下载）：
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