VisualPublicRelations(SimonCollisterSarahRoberts-Bowman)(Routledge2018)

  • 书名:Visual Public Relations
  • 出版社:Routledge
  • 作者:Simon Collister, Sarah Roberts-Bowman
  • 出版年份:2018
  • 电子书格式: epub
  • 简介:Visual Public Relations by Simon Collister and Sarah Roberts-Bowman (Routledge, 2018) explores the crucial role of visual communication in modern public relations. This insightful book delves into the theory and practice of visual PR, examining how images, videos, and other visual elements shape public perception and influence campaign success. Learn how to leverage visual storytelling, manage visual identities, and navigate the complexities of visual media in today’s digital landscape. Ideal for students and professionals in PR, marketing, and communications.
  • ISBN:9781315160290, 97813
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