- 书名：Public Relations and the Corporate Persona: The Rise of the Affinitive Organization
- 出版社：Routledge
- 作者：Burton Saint John III
- 出版年份：2018
- 电子书格式： pdf
- 简介：Explore the evolving landscape of public relations and corporate identity in “Public Relations and the Corporate Persona.” This insightful book by Burton Saint John III examines the rise of affinitive organizations, delving into how companies cultivate genuine connections with stakeholders. Discover strategies for building trust, enhancing reputation, and navigating the complexities of the modern media environment. Learn how to craft a compelling corporate persona that resonates with audiences and strengthens brand loyalty. Ideal for PR professionals, corporate communicators, and business leaders seeking to enhance their organizational image and stakeholder relationships. Routledge’s 2018 publication offers practical insights and theoretical frameworks.
- ISBN：9781317370710, 13173
- 下载地址（点击下载）：
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