- 书名：An investigation of depth interviewing in brand preference studies
- 出版社：Independently Published
- 作者：Morton, James Walter
- 出版年份：未知
- 电子书格式： PDF
- 简介：Unlock the power of in-depth interviews to understand consumer brand preferences. This book, “In-Depth Interviews in Brand Preference Studies”, provides a comprehensive guide to conducting effective qualitative research. Learn proven methodologies, analysis techniques, and practical applications for gaining valuable insights into consumer behavior and brand loyalty. Ideal for market researchers, brand managers, and students of marketing, this book offers actionable strategies for improving brand strategies and creating impactful marketing campaigns. Discover how to design interview protocols, analyze data, and transform qualitative insights into quantitative strategies. Elevate your brand research with this essential resource.
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