ABehavioralTheoryoftheFirm（RichardM.CyertJamesG.March）（Prentice-Hall1963）

  • 书名：A Behavioral Theory of the Firm
  • 出版社：Prentice-Hall
  • 作者：Richard M. Cyert, James G. March
  • 出版年份：1963
  • 电子书格式： pdf
  • 简介：Dive into Richard M. Cyert and James G. March’s groundbreaking “A Behavioral Theory of the Firm” (1963, Prentice-Hall). This influential text challenges traditional economic models, offering a behavioral perspective on organizational decision-making. Explore concepts like bounded rationality, organizational learning, and coalition formation within firms. Understand how internal politics, goals, and uncertainty shape corporate strategies. Ideal for students and researchers in management, organizational behavior, and economics seeking a deeper understanding of firm behavior and decision processes. This seminal work remains highly relevant in today’s complex business landscape.
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