怪诞行为学可预测的非理性（[美]艾瑞里[[美]艾瑞里]）（2010）

  • 书名：怪诞行为学:可预测的非理性
  • 出版社：HarperCollins
  • 作者：[美]艾瑞里 [[美]艾瑞里]
  • 出版年份：2010
  • 电子书格式： pdf
  • 简介：Explore the fascinating world of behavioral economics with Dan Ariely’s “Predictably Irrational.” Discover how seemingly illogical decisions are actually driven by predictable psychological patterns. Ariely’s engaging writing style and real-world examples will change how you view consumer behavior, decision-making, and human nature. Learn to understand biases, make better choices, and influence others more effectively. This book is essential reading for marketers, business leaders, students, and anyone curious about the irrationality of human behavior.
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